We develop custom software solutions that fit your business exactly.
IT or not. A system nobody actually follows in its use is worse than having no system at all.
Our favourite example, because we've seen it so many times, is the CRM designed from sales controlling's point of view. We've worked inside systems like that, and built one for a client against our own advice.
and we're not proud of it
The controlling department's dream of transparency typically becomes sales' nightmare. Even the well-designed parts go unused, nobody gets what they were promised, least of all relief from workload, and it was expensive too.
Can we please stop doing this?
Our Counter-Proposal
Brutal user focus.
Which naturally means role focus, and with it, process and goal focus.
B2C and B2B run on very different rules.
Make-to-Stock, Make-to-Order, Configure-to-Order, Engineer-to-Order, service, add-ons like financing.
Behind these sit sometimes enormous differences in process and collaboration design. If rule #1 holds, we need to look closely here.
Flow is everything.
Which means downstream and parallel processes need to be understood and designed into the architecture.
We optimise so people have time for people.
01
Whether your sales team mostly hunts new customers or farms existing ones decides roles and tools.
A hunting-heavy new-business motion with junior prospecting roles needs different views than a farming-heavy, senior account business built on advisory trust. Whether an account belongs to a team or one person decides who needs access to what.
02
Every stage transition needs checked criteria before a deal moves forward, not just a click.
The system compares planned against actual conversion automatically and names the real bottleneck, instead of someone searching the funnel. A slider shows live which single improvement would have the biggest lever, and the forecast arrives as a range from pessimistic to optimistic, never a single number.
03
An appointment moves through planning, preparation, execution, and debrief, each phase with a precondition, none closable without an outcome.
A dashboard flag shows immediately which completed appointment hasn't been debriefed yet, one click chains the next appointment automatically to the task it grew out of. A spoken debrief right after the customer visit turns into a structured follow-up on its own.
04
Configuration and margin rules apply live as the numbers are worked, a guided questionnaire leads straight to a draft quote.
Buyer, sales, and manufacturer share the same surface, across web shop, personal contact, and chat, instead of separate email threads per channel. Incoming enquiries are automatically sorted and routed to the right place: the system gives back more than what's put into it.
05
A dispatch system suggests the right technician, weighted by skill match, availability, distance, and track record.
That cuts assignment time from around 30 minutes to under five. The customer tracks their case live and without a login, from report to resolution. If a warranty expires in 30 days, the prompt appears at exactly the moment of the next service request, not after.
Let's talk on the phone. Tell us your goals, tell us what's in the way, and we'll give you a first view of how to get moving.
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